It is often thought that for a startup the best form of
communication is print and media advertising. The reality is very different
as digital marketing strategies have proven to be much better ways to
communicate with your customers and are also more cost effective.
Since you have more time and talent than
disposable resources, acquiring customers means understanding what makes
them tick! Digital marketing offers various options to help your business reach
your goals!
According to Google Consumer Barometer most people search for
products and services online before they purchase. This is why you will need a website. As
a startup you should own a digital space where you can control the brand
experience and influence the purchasing decision.
The main advantage of digital marketing is that it has
no borders and startups really can compete with the big players!
Conversion design
Most startup websites are not built to sell. Your website has to
be the centre of your marketing universe. Mobile friendly websites turn
visitors into customers! In this world of constant connectivity,
consumers expect to find the information that they want, when they want it –
especially when they’re on the go. Having a pretty design is not enough, there
are other factors that affect the purchasing decision.Conversion design helps
you do just that! When a client finds you, they have to be presented with a
very compelling path that leads them to a place where you can convert them.
According to Google, each mobile search triggers nearly 2 follow-up
actions (a store visit, a phone call, purchase etc)! What’s more
interesting – 55% of follow-up actions occurred within an hour! Mobile search
really drives multi-channel conversions.
If you aren’t good at design, employ the services of
conversion design specialists who can help build your brand.
Search Engine Marketing and AdaptiveSEO™
Most traffic to websites comes from search engines! The main
thing here is to get these top rankings on Google search! AdaptiveSEO™ is
one way to achieve this.
Step 1 Make sure your website is ready for AdaptiveSEO™.
Step 2 Fix any existing technical OnSite SEO issues.
Step 3 Start monitoring your website monthly and always provide
your visitors with quality content.
If you do not have the necessary tools or skills, I recommend
you to get a professional AdaptiveSEO™ agency to help you out!
Social Media Marketing`
My best advice is: don’t try to master all the channels or be on
Twitter and Facebook just because your competitors are there. Identify what
works for you!Facebook, Twitter, LinkedIn, Instagram, Reddit and
Pinterest are currently the most popular social media networks.
Facebook – you need to grow your fan base by providing them with
enjoyable visual posts like pictures and videos.
Twitter – potential customer respond well to blog links.
Reddit – you can post here on a daily basis but it can be a very
slow process. In order to get a great number of „upvotes“, make sure your posts
are unique and well-targeted.
Whichever channel you choose to be on is up to you, but one
thing is for sure, you need to have a Google+ account. Share
your content with your circles on Google+ and when people +1 it the content
will be indexed by Google.
Social media is about building relationships and if you build
relationships with the right people , you will generate business as a result of
this. A great tool to manage your social media posts is HootSuite.
E-mail marketing
Don’t believe what they say, email marketing is not dead!
There are different ways of capturing emails: with email
submits offer incentives – Become a subscriber and get your
amazing guide! Newsletter subscriptions and blog subscriptions are pretty
straight forward and just mean people want to get regular updates from you!
Provide your subscribers with valuable content and they will sign up!
I recommend you use the double opt-in options as this really
ensures your email list remains high quality. There are so many great email
marketing services out there, from Mailchimp to Reachmail, that give small businesses
free templates, analytics, and tutorials. These services remain free if you
have smaller email marketing lists of around 2000 or less.
Conclusion
Starting a new business is a bit like caring for your first
born. You need to do your best to make their future a success. Effective
digital marketing strategies can be the difference between success and failure
of a startup! In this post I only touched a surface on what could be
done so make sure these 4 digital marketing strategies are done right!
One thing you should remember is: everything you do, or don’t
do, in the digital world is visible to your customers, and everything that has
been said about you is visible on demand, around the world. This means digital
marketing should not be delayed until you have established with a high
turnover, you should act now! Without effective and innovative marketing, you
don’t have a business!
A tip: If
you are struggling to work out your strategy, contact us! We have experience in
various industries and can advise you the best way to move forward! Or You Should Hire a Google Certified PPC Exprt.
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